2026Q2 OKR Review

Lucas Hsieh

0.97
Consistent Velocity
Findings & Suggestions / Week
3
Key Findings
Integrated into product strategy
7
Product Improvements Initiatives
New on-going this quarter

CTR, CTCV CVR Strategy

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Defined our overall strategy for CTR optimization using competitor baseline metrics.

Finding: Identified ~100% CTR gap to market

Suggested Directions: Mimic competitor creative behavior to boost CTR as high as competitor

Bundle Distribution Strategy

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Implemented publisher tracking link counting to optimize bundle whitelist buying.

Finding: +10x diff of publisher app buying count

Suggested Directions: Whitelist publisher app buying, filter not relevant/fraud like app bundles

Android Retargeting (Retag) Direction

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Finalized strategic direction and technical requirements for upcoming Android retargeting pushes.

Finding: 90x distribution gap on retag buying

Suggested Directions: User click trigger direction

Creative & Asset Scaling

CTR Boost via Skip-to-Store

Executed iOS In-Banner Video (IBV) skip-to-store logic. Android (AOS) equivalent is currently ongoing.

iOS CTR Increase +[X]%
AOS Daily Revenue +[$X]

Massive Creative Pool Enrichment

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Scraped and adapted competitor ads to scale asset volume rapidly, significantly reducing creative fatigue.

Global Video Assets (all AIBID campaign)
RTB Videos +450
Social Media Videos +3,741
Kakao Bizboard (Per Campaign)
Ad Copies +3
Images +5

User and Bidding Model

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Evaluated DSP performance and proposed a modern bidding model architecture to optimize scale and spend.

ETA: End of July User DB ready. Aug-Sep IDFA user score feeding and tuning

Advanced Signal Collection

Enhanced first-party and competitive signal capture for more refined targeting.

Android App Install Data

Engineered a workaround to extract Android user install lists for highly refined targeting.

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Competitor Win Log Capture

Devised an approach (ILRD) to capture competitor win logs and pricing data via mediation to analyze the bid landscape.

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Prepared for Q2 2026 OKR Review